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What is market penetration?

While they are often used interchangeably or grouped together they are two different concepts. Market Penetration Planning, a solid market penetration plan begins with identifying the products or services that the research will focus. Where the entire social structure is built around car culture and a major portion of the workforce commutes on a daily basis. Retrieved March 31, 2016.

Most commonly, market penetration in this form is expressed as a percentage, calculated by multiplying the current sales volume by 100, and then dividing that amount by the total sales volume of all similar products, including those sold by competitors. Enter as early as is reasonably possible.

That means building an internationally recognized brand is a legitimate possibility for an increasing number of companies. Can the business be adapted to the new market?